Imagine this: You walk into a store, looking for a new washer and dryer. The salesman comes to you and says, “Oh, you look like you would like this brand new, top-of-the-line washer and dryer set! It has noise-reducing technology and it’s the fastest machine ever made! It even has vents so you can wash your clothes at night and leave them in the washer until morning and your clothes won’t stink! The dryer turns off automatically when your clothes are dry, so they don’t shrink! There are 17 different dry cycles to choose from – and they are all eco-friendly! I just know you’ll be happy with this set! It’s only $2,000!”

How would you react to that salesman? You’d probably walk away, right? Or maybe you’d even turn around and leave the store. Why? Because you just got an information overload… with stuff you didn’t even really want to know. Nothing the salesman just said made you want to buy that washer and dryer.

If you sell a product or service, what I’m about to tell you will help you make your product or service totally irresistible to your prospects and clients (without sounding like a slimy salesman). If you’re looking for a job, this will make prospective employers desperately want to hire you. If you’re a parent, this will actually make your kids want to do what you tell them!

If you desire to be successful in your business, career or relationships, you MUST have the ability to make people want what you have.

But how do you KNOW what people want? ASK them! (Duh!) Find their needs, then position your product or service as the solution. Whatever you offer will be irresistible, IF you lead with their needs.

This works when you’re looking for a job. Find the need of the company and fill it! That’s exactly what companies look for. They don’t hire just to have more employees – they have a need to fill. And if you already have a job, you can make yourself irreplaceable by continuing to fill the needs of your company.

We have always used this same skill to motivate our kids to do their chores and eat their vegetables. I motivated my son, Cabe, when he was really little to clean his room by turning it into a game. I stood at one end of the room and acted like a sports announcer as he ran around putting things away. I motivated him, based on what HE wanted.

As an entrepreneur, you’ve got to use this skill every single day! If you position your product or service according to your prospect’s strengths, interests, goals and needs, your business will explode!

Giving tons of information and features will never create an eager desire for someone to say, “Yes!” Shoving your product or service down someone’s throat will just cause them to turn and run. However, if you ask what they want and lead with that, then what you have will seem totally irresistible to them!

Let’s face it… nobody wants to be “that” salesman. (You know, the one in the washer-dryer scenario…) So go ahead and share this message with your friends and family today – you could save someone from reaching “slimy salesman status!” Forward this email or share this link on social media and please let me know below about any experiences you’ve had with “those” salespeople!

Then remember to join us today for The Dani Johnson Show, to gain more insights for your everyday life. You can find the show on your TV and radio or stream today’s show, right here on our website.

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In great faith,

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