Imagine you’re considering investing in a new product. You strike up a conversation with a salesperson for the product and they tell you all the features, benefits, how it works and, of course, the super low “special price.” But there’s one big thing missing…

The proof! Among all the details they explained, they completely overlooked what truly matters! The ONE thing people want to know… will it work for ME?!

If you have a business and leave testimonials out of your presentations, or even your everyday conversations (which are actually presentations), you could be crippling your business. Facts tell, but stories sell!

Think about any home remedy you’ve ever tried. Mixing hot water with lemon and honey for a sore throat. Using coconut oil as a moisturizer. I’m sure scientific facts support why they do such a good job, but do you use them because of the complicated science?

No, you use it because your mother or neighbor or friend suggested it. Someone raved about it and told you what that product did for them. (Read more!) Maybe after you heard the testimony, you researched the science behind it and put 2 and 2 together… but the bottom line is, stories will always be more powerful than statistics.

Testimonials not only validate your product or idea, but they also build a bridge to a place where your prospect can personally relate.

When you give a presentation, whether you’re in a job interview, on a phone call, talking to a client or prospect, or even talking to your kids – you must include testimonials! If you have tuned in to any of our radio or television shows or attended a live event, you’ve been a first-hand witness to how we use this technique! I use testimonials everywhere I go, and so does our team. We have testimonials plastered all over our office and our team constantly tells stories when they are on the phone with our clients.

We do it, because it works! These stories are so powerful! They motivate, encourage and inspire people… and they prove your product or service does what it’s supposed to do.

Every presentation you give must include testimonials – stories from people who have used your product/service and have gotten results. Whether you cut hair, answer phones, crunch numbers, teach, or you’re in sales, this tip will help you gain – and keep – loyal clients. Why? Because people love standing behind a product, service or idea with real-world results.

If this is missing from your business, why not give it a shot today? Get into the habit of telling stories! There are so many ways to work testimonials into every presentation you do! (Listen now!)

If you do use testimonials in your business, please tell me how they affect your business! How do you use testimonials? Leave me your comments below!

And don’t forget to join me for The Dani Johnson Show today, when we share even more of my personally-selected tips and strategies to help you build a strong foundation for your success! You can find the show on your TV and radio and please remember you can always stream today’s show right here on our website.

In great faith,

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