When you started your home-based business, you believed that you had found that one thing that you could continue and grow for a really long time. Now, your home-based business is something that makes you happy. It’s something you really believe in and want to keep because it is fulfilling for you. You always have something to do and you enjoy growing this business of yours. With that said, you want to make sure that nothing goes wrong with this one — you have definitely invested a lot of your time, effort, and money in it. And you don’t want that investment to just go down the drain.
One of the most important tips that experts in the home-based business world have shared is that when you deal with your customers, you must also build a relationship with them. If you treat your customers just like any other stranger, the chance of that customer coming back to you is quite slim. However, if you build a relationship with that customer, you’ll find that customer is constantly coming back to you. By building relationships, you build sales.
Building relationships is not hard to do and it is something that is going to help your home-based business not only grow, but THRIVE! Here’s the thing: relationship building is something that most people do not understand when it comes to dealing with customers.
Build Rapport
So how do you go about creating a relationship with your customers? One of the easiest things you can do is build rapport. Simply ask questions about your customers. Get to know them! Ask about their family or maybe about some things about what they like to do for work or what they do when they’re not working. Some people struggle with asking personal questions. That’s not a problem! Start with a little bit of small talk; ask about their day. Maybe ask their opinion on a national issue. Or it can even be about the weather. The topic isn’t important. The customer is!
Make Them Feel Important
Believe it or not, but starting your sales process with a conversation that is NOT about your product or service is going to do your home-based business wonders. A simple conversation with your customer – putting the focus on him, asking questions about him, getting to know what’s important to him – lets your customer know that he is important to you and your business. That customer is going to come back to you again and again. Why? Because you made that customer feel like he belongs and he is essential to your business. I think you’ll be surprised at how many doors open to you simply because you put the focus on your customer first and not on your product or service.
It may seem trivial but this kind of technique really works. Marketing professionals will tell you that when you are selling something, you should always build rapport with your customers first. That way, you will have an inside look into the problem they’re trying to solve or a goal they’re trying to reach. When you have uncovered important information about your customer, you will be able to connect your product to their needs. And to get this important intel, your customer must trust you. And how do you build trust? Build rapport!
The secret to success is really no secret at all…it’s all about relationships! You are going to sell your product or service through the relationships that you build with your customers. Plus, a happy and satisfied customer will refer your business to other people. And that means more sales for you.
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In great faith,
